WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with people in your phone's contact list.
Marketing with WhatsApp is an effective way to connect with potential customers and promote your business. Local businesses can use WhatsApp group links a communication tool to connect users in real time.
Facebook allows you to connect with potential audiences, and WhatsApp takes that connection to the next level. WhatsApp offers various features that can be effectively used to promote small businesses.
WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. In addition to text messages, users can send image, video and audio media messages to each other. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60) and Windows Phone
Competing with many Asian messaging services such as LINE, KakaoTalk and WeChat, WhatsApp handles 10 billion messages per day. According to the Financial Times, WhatsApp "does what Skype did for international calls on landlines. The service is free for the first year and then costs $0.99 a year.
Everyone knows that WhatsApp is a great tool for messaging friends, but what you don't know is that WhatsApp can be used as a campaign tool for generating marketing leads. The app is free, and it acts as a powerful marketing channel, more likely than anything else, to attract customers for your business.
Why choose WhatsApp for marketing campaigns?
The app is almost free!
You can send unlimited messages. It works on all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone uses it because you don't have to go to a website to fill in details or confirm your identity to use it. It just needs your mobile number and you're done!
Better features than traditional SMS/MMS
WhatsApp supports many different message types, from simple text to pictures to audio files. Usually, sending MMS messages costs quite a bit of money, so it's great that these messages can be sent to as many customers and potential customers as possible for free.
You can also send your store's GPS location! Product videos, product images, and audio messages (your CEO's short personal message can be sent to multiple customers and prospects at once!) This wonderful app supports it all. You can create your own WhatsApp group and invite your clients and prospects to join WhatsApp group links, or you can create an internal marketing group to help you stay connected with your campaign counterparts 24/7.
So, WhatsApp as a campaign tool can do everything a traditional email or SMS campaign can do. Most importantly, Whatsapp is close to our hearts, people can't take their hands off their phones because of this app. Therefore, any information conveyed through this medium has immediate and maximum outreach.
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