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Introducing Grey Style - A Streetwear Brand To Celebrate Entrepreneurship Culture

All around us are hardworking individuals who are striving to defy expectations and move humankind forward. Inspired by these nonconformists, entrepreneurs and disruptors, discoverGREY tells their stories through fashion.


Since 2016, discoverGREY has embarked into this uncharted territory. All who dare to share the journey are welcome. Whether you aspire to be a creator, entrepreneur, innovator, or a hybrid of them all, nothing is too ambitious. No challenge is too big in the eyes of discoverGREY. If you are determined to make your dreams a reality, discoverGREY’s Founder’s Edition strives to embolden those passions. They want nothing more than for Founders to feel confident in their goals and to feel empowered in achieving them.


Furthermore, discoverGREY wants to amplify these creators. They hope to inspire others to rise to the occasion. It is their goal to empower as many people as possible to start their own journey in an expanding entrepreneurial world. So they created GREY Style a fashion brand that celebrate and encourage entrepreneurship culture.


GREY Style was created with feeding passions and desires in mind. discoverGREY believes this power within us is more unique than our own beating hearts. In fact, they have a strong feeling that “it is intertwined with our heart’s deepest desires and beats to the very drum of it. It feeds on our passions. It motivates our actions. It inspires us to innovate our incredible ideas”. These ideas deserve to be shared and propped up for others to fuel others into achieving their goals.


However, discoverGREY understands that the journey to achieving your goals will not be an easy trek. In fact, it most likely will be one of the wildest rides you’ve ever been on. That is what makes it so special and the final destination so exciting. GREY Style’s bold collection screams, “Don’t complain. Get ready and buckle up”. Sometimes, having goals is about changing the world. Other times, it is about changing your own world and mindset. Otherwise, the road to accomplishing those goals might permanently close.


With every mistake or misstep you make along the way, there is an opportunity to grow. There is an opportunity to learn. The Founder’s Edition was inspired by this notion. In fact, GREY style created the Glitch Logo design to emulate the very idea and to remind new Founders to keep working towards their goals, no matter the hardships they face along the way. It will only make the journey more worth it.


All that considered, discoverGREY doesn’t want any Founder’s hard work to go unnoticed, either. The Founder’s Edition pays tribute to the blood and sweat that every Founder pours into their work. With the Dripping Logo, they hope to inspire creators to not be discouraged if their hard work does not pay off immediately. Even if others might be blind to the work that creators put into their projects, discoverGREY will always recognize the hard work. They want to be an advocate that true Founders will always push through the battles to win the war. GREY Style and their designs urge these like minded people to keep moving forward, no matter what.


Created with a young, driven, and diverse collective in mind, GREY Style dedicates themselves to staying current and bold. At GREY style, fashion is more than just the clothes on a person’s back. Fashion is about the person’s back it is on.


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