There’s a shift which the email marketing world is experiencing. Earlier in this ever so evolving field marketers would disregard the proportion of their email which were being labeled as spam because they were a very small number considering the volume of emails which was sent and more importantly “opened”. But now, when you factor in the fact that only 21.5% of the emails get opened then one just cannot profitably allow 14.7% of your emails to be spammed by filters (average percentage of total emails catched by spam filters).
The way these spam filters work is that there are certain trigger words which are embedded in their programming and these filters then look for those trigger words in your email’s title, subject, and body. If you don’t want to let your emails be trashed in someone’s spam box then here’s a list of words you should definitely avoid.
Usually spam trigger words can be categorized into six categories :
- Manipulative - words that create unwarranted urgency.
- Needy - words that show intense desperation.
- Sleazy - words that are usually sexual in nature.
- Cheap - words that portray an easy road to success.
- Far-fetched - words that claim unprecedented advancements.
- Shady - words that make the email legally questionable.
Manipulative :
It isn’t considered the best of practices to create unnecessary urgency amongst your potential readers. It is also prime to separate the organic way of creating urgency through your email content and the product/service that you are offering and writing “urgency” in the email content. In this business, the former takes precedence.
1. Access now
2. Act now
3. Act Immediately
4. Action Required
5. Apply now
6. Apply online
7. Buy
8. Buy now
9. Buy direct
10. Can’t live without
11. Call
12. Call now
13. Click here
14. Clearance
15. Deal ending soon
16. Do it now
17. Do it today
18. Don’t delete
19. Don’t hesitate
20. Drastically reduced
21. Exclusive deal
22. Get it now
23. Get it today
24. Get started now
25. Hurry up
26. Important information regarding
27. Instant
28. Limited time
29. New customers only
30. Now only
31. Offer expires
32. Once in a lifetime
33. One time
34. Order now
35. Order today
36. Please read
37. Special promotion
38. Take action
39. Take action now
40. This won’t last
41. Urgent
42. While stocks last
43. While supplies last
Needy :
Potential readers and customers today are requiring immediate value when they look at your subject. If the subject is filled with exorbitant claims about the product instead of actually trying to help the reader understand the product, then there's a high chance there will be no reader to your email.
44. 100%
45. 50% off
46. All-new
47. Bargain
48. Best price
49. Bonus
50. Digital marketing
51. Direct marketing
52. Email marketing
53. Fantastic deal
54. Free access
55. Free consultation
56. Free hosting
57. Free gift
58. Free trial
59. Have you been turned down?
60. Giving away
61. Great offer
62. Join millions of Americans
63. Incredible deal
64. Prize
65. Promise you
66. Pure profit
67. Satisfaction guaranteed
68. Will not believe your eyes
Sleazy :
Because spam filters are made universally and they don’t take into consideration the individual preferences of a user, anything sexually provocative is immediately flagged by the system. If you are operating a dating site then this might be an issue for you, but you can get around this problem by letting your potential customers know that they can form a connection through your website other than just bluntly suggesting sexual accomplishments.
69. Cutie
70. Hot babes
71. Hottie
72. Kinky
73. Mature
74. Meet girls
75. Meet singles
76. Meet women
77. Sex
78. Sexy babes
79. Steamy
Cheap :
Spam filters do not like another thing which is lack of competition. It is a common mindset to make customers feel that this is a deal which no one can get but it really comes around as cheap for the filters. This is done to avoid people falling prey to “Get Rich Quick” schemes. Here’s some words to avoid that will make your email look cheap.
80. Acceptance
81. Access
82. Avoid bankruptcy
83. Boss
84. Cancel
85. Card accepted
86. Certified
87. Very Cheap
88. Compare
89. Compare rates
90. Congratulations
91. Credit card offers
92. Cures
93. Dear [personalization variable]
94. Dear friend
95. Drastically reduced
96. Easy terms
97. Free grant money
98. Free hosting
99. Free info
100. Free membership
101. Friend
102. Get out of debt
103. Giving away
104. Guarantee
105. Guaranteed
106. Have you been turned down?
107. Hello
108. Information you requested
109. Join thousands
110. No age restrictions
111. No catch
112. No experience
113. No obligation
114. No purchase necessary
115. No questions asked
116. No strings attached
117. Offer
118. Opportunity
119. Save big
120. Winner
121. Winning
122. Win big
123. Won
124. You are a winner
125. You’ve been selected!
Far-fetched :
Phrases like 0% risk, 100% free are absolute red flags for the spam filters. If you try to sell a lie, spam filters won’t allow you to do it. And far-fetched is very close to lying for spam filters. The best practice in this case becomes not to oversell anything and focus more on the impact of your product/service rather than trying to sell results directly.
126. 0% risk
127. 100% free
128. 100% more
129. 100% satisfaction
130. Additional income
131. All-natural
132. Amazing
133. At no cost
134. Be your own boss
135. Big bucks
136. Billion
137. Billion dollars
138. Cash
139. Cash bonus
140. Consolidate debt and credit
141. Consolidate your debt
142. Double your income
143. Earn
144. Earn cash
145. Earn extra cash
146. Earn per week
147. Eliminate bad credit
148. Eliminate debt
149. Extra
150. Fantastic deal
151. Fast cash
152. Fast money
153. Financial freedom
154. Financially independent
155. Free investment
156. Free money
157. Full refund
158. Get paid
159. Get out of debt
160. Get rid of debt
161. Home
162. Home-based
163. Increase Income
164. Increase sales
165. Increase traffic
166. Lose
167. Lose weight
168. Make money
169. Money back
170. No catch
171. No credit check
172. No fees
173. No hidden costs
174. No investment
175. No purchase required
176. No questions asked
177. No strings attached
178. Online business opportunity
179. Potential earnings
180. Pure profit
181. Removes wrinkles
182. Reverses aging
183. Risk-free
184. Satisfaction guaranteed
185. Serious cash
186. Stop snoring
187. Vacation
188. Vacation offers
189. Weekend getaway
190. Weight loss
191. While you sleep
192. Work from home
Shady :
It is not hidden from anyone that there are gullible individuals in the world of internet. The Internet has given us access to everything but it also has given everything access to us. Our needs, wants and desires are no longer private to us and everytime we open a web browser to look for something, our data is captured by a data feeding mechanism called cookies. This also means that there are shady individuals who pose as email marketers and try to take advantage of those people, here’s how you can avoid being characterized as a shady individual by spam filters.
193. Addresses
194. Beneficiary
195. Billing
196. Casino
197. Celebrity
198. Cheap meds
199. Collect child support
200. Compete for your business
201. Congratulations
202. Copy DVDs
203. Cures baldness
204. Diet
205. Fast Viagra delivery
206. Growth hormone
207. Hidden
208. Human growth hormone
209. In accordance with laws
210. Instant weight loss
211. Investment
212. Junk
213. Legal
214. Life insurance
215. Loan
216. Lottery
217. Luxury car
218. Medicine
219. Message contains
220. Miracle
221. Money
222. Multi-level marketing
223. Nigerian
224. No medical exams
225. No refunds
226. Offshore
227. Online degree
228. Online pharmacy
229. Passwords
230. Refinance
231. Request
232. Rolex
233. Score
234. Social security number
235. Spam
236. Stops snoring
237. This is an ad
238. This isn’t spam
239. This isn’t junk
240. Undisclosed recipient
241. University diplomas
242. Unsecured credit
243. Unsolicited
244. US dollars
245. Valium
246. Viagra
247. Vicodin
248. Warranty
249. We are legal
250. Xanax
The key is in being subtle. One may think, if we are to not use these above ways, how can we advertise efficiently? Exaggeration is necessary, isn't it? Well, not quite. The way emailing works in the current scenario, you have to focus more on value addition rather than a quick way to success formula, for your own business as well as how you market to people out there.
You can learn more about email marketing by contacting our team here : https://adcrux.io/
Article Source: https://adcrux.io/emailers-alert!-here's-a-list-of-250-spam-trigger-words-to-avoid-in-2022