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As the number of global Internet users has increased year by year, compared with 2000-2018, this proportion has increased year by year. Now, fifty percent (50%) of the world's population is using the Internet. By 2020, active Internet users will cover 65% of the global population.
Digital Marketing is the advertising and promotion of companies and their brands through digital media channels. Currently, digital media includes websites, social media, radio, television, mobile and even traditional non-digital media such as billboards and traffic signs. Basically, any marketing media delivered electronically is considered digital marketing.
This only leaves all forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the scope of digital marketing. Even so, print advertising, direct mail, printed catalogs, billboards and posters have all begun to connect to its digital publications. Through URL landing pages, QR codes, web banner ads, online catalogs, and text codes, traditional marketing and advertising are almost always connected with digital marketing.
The main reason for the increase in active Internet users in recent years is due to the massive use of smartphones, tablets and other smart devices worldwide. These people who carry them are very convenient and very useful. Considering all these points, online marketing is a vast world, open to everyone in the world, and can be connected through multiple devices (mobile (smartphone), laptop, desktop, tablet, smart TV, etc.). Therefore, this will help the digital marketing industry expand its online market around the world without opening any stores in specific locations.
Now, let us know the importance and advantages of digital marketing.
In digital marketing, it is important to adapt and connect with global target audiences very easily. There are multiple chapters under the digital marketing category, which contain different modules. The detailed information of some main modules is briefly introduced below for reference.
Social media marketing uses social networking sites (such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.) as tools to promote websites and bring traffic to your business.
The basic goal of SMM is to interact or communicate with users, increase brand awareness and attract more customers. Having an active social media presence (participating daily) has become an indispensable part of expanding your coverage, so you will build your own reputation and brand.
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