For the past 2 decades the printing industry continues to be evolving in the act of transferring images of printed text and color graphic design onto paper. The rise in popularity of offset printing (rotary and sheet fed) presses from the late 1950’s was technology industry way to bring fine quality print at high speeds. Thirty years would pass prior to the offset whole world of printing would start a forced morphing in a new era.
The difference between the technologies; With offset printing, the whole picture is burned onto a plate after which is transferred (offset) onto a rubber blanket plus an impression of this image is squeezed onto paper. With digital printing, images are created using computer generated graphics which might be programmed in the digital printer, usually an computer printer where tiny spray nozzles are widely-used to distribute the ink onto paper. With digital printers it is possible to reproduce quality images or affect the format and graphics on each page.
With the arrival on the desktop computer along with the manipulation of web data in programs, a trend would control you the printing industry and slowly but surely alter the face on the printing industry. New digital technologies would produce an overwhelming argument which the old kinds of composition (prepress) would be a technique of used.
Along with changing technologies plus the conversion to digital printing, came the sharp surge in popularity from the small quick print companies for instance Sir Speedy, offering advances in desktop publishing, quick computerized data transfers to and in the the business customer and print facility with good speed laser and ink-jet printers. Targeting their marketing services mainly to smaller businesses, the fast print companies realized increases from the market share in the production of short runs.
This made a shrinking market for the tiny, medium and big printing houses using their lineup of expensive and maintenance hungry offset printing equipment along with the large facilities that house them. Also, the purchase price to man along with the energy familiar with keep these presses rolling can make it difficult to compete for the little customer. But for that medium to large runs, offset printing is a viable market.
Along using the down turn within the popularity in the offset press came the lower existence of skilled offset printing press operators. Though there may a certainly be a need to the printed word and graphics from the high speed, medium and larger run offset printing production arena, the price and maintenance in the medium and big offset printing presses combined together with the new age customers hiring his or her in-house desktop publishers and graphic designers is noted taking its toll inside the offset printing world to the short run business.
Today, camera ready copy could be generated on the customers’ location and quickly uploaded into a quick print facility. Documents and files might be shared web changes made quickly eliminating costly trips towards the printing facilities. Make ready time is reduced with digital printing in comparison to offset printing presses in every aspect of production runs.
Printing services: Zest Printing
Zest Printing Services include a selection of quality booklet printing options for catalogues, programs, training manuals, technical manuals, diaries, record book resources and many more.